We Help SaaS Organizations 
Accelerate Sales With Enterprise Customers Using Our 5-Step Account-Based Marketing Consulting Process

 

Our 5-Step ABM Process

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We interview your customers to understand how they think and buy
We map out buying committees & target personas
We create personalized content for each persona in the buying committee
We agree on 50 accounts that match your customer firmographic and technographic profiles
We strategically target prospects, measure engagement and book meetings 

The Acquisent Advantage

We only do ABM

Our niche is IT, Cybersecurity and SaaS

We're experts at penetrating enterprise accounts

Our 6 Core Values

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Growth Oriented      

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Integrity

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Can Do Attitude

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Detail Oriented   

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Trust

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Radical Transparency

 

Success Stories

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+300% increase in MQL and +20% conversion to  SQL in 2 months through ABM 

We Help Your Marketing Team Deploy ABM That Scales

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Don't Just Take Our Word For It...

Acquisent brought MYLE to the next level. Their demand generation program & marketing advice were the key to developing $25K pre-sales backlog in 2 months & $50K in actual new revenue by end of year.

CEO MYLE

Paul Vital

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Acquisent brought our sales pipeline to +$1.5M in under 4 months by bringing PolyMailersUSA into discussions with leading global online retailers.

VP Sales

Marvin Garellek

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Acquisent helped us identify and target the right users (customers) we should be engaging to scale. Their work had a positive effect on our company.

PM Adaware

Amrenda Y.

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We’re impressed with their work - their team has excellent training. Acquisent delivered the job when it was due and in the context of what we wanted. Effective, knowledgeable, and reliable partner.

CTO FitConcierge

Charles B.

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They bring creativity and a freshperspective in various Sales & Negotiation situations.

Sales Manager

Yakov. E

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Their outreach methods are very effective. We were impressed by how they reached potential clients on our behalf.

CIO Allunac

Jordan Whitewick

Frequently Asked Questions (FAQ)

What is Account-Based Marketing (ABM)?


Account-based marketing is a focused approach to B2B marketing in which marketing and sales teams work together to target best-fit accounts and turn them into customers (source: Marketo)




What is Acquisent's definition of a Sales Qualified Lead (SQL)?


Acquisent prides itself on delivering a predictable pipeline for your big business prospects. A Sales Qualified Lead is a lead that has an intent to buy. Our team will handle the pre-qualification of these leads and pass it on to your Account Executives for a demo or next step in your sales process.




How long until we see big business leads in our pipeline?


Since we take our time understanding your customers by interviewing them and then designing personalized content for members of the buying committee, we typically see faster results than traditional demand generation campaigns. It takes us less than 3 months to start delivering Sales Qualified Leads in your pipeline.




How does Acquisent present themselves to my prospects?


An Acquisent ABM campaign manager will be assigned to your account, with an email from your company and be introduced as a Lead Sales Development at your company.




What is your guarantee that ABM will work for me?


We understand your concerns; sales & marketing are hard to guarantee results. Acquisent is committed to delivering 50 Sales Qualified Leads with your biggest potential customers by the end of 10 month period OR we return 25% of your cost on the sales development side.




How long does each phase of the ABM process take?


Customer interviews - 3 weeks Personalized content - 4 weeks Campaign execution - 40 weeks




How will Acquisent reach out to prospects on our behalf?


Acquisent focuses its ABM approach on a multi-touch perspective; email, phone and LinkedIn. Your sales development team will be tasked to make scheduled calls when appropriate and according to our sequences - we take care of the rest. If you operate in an industry that is generally difficult to reach prospects wtih (government, industries, compliance, financial institutions etc.), we will focus our ABM approach on very targeted webinar.




Why can Acquisent reach decision makers faster than internal lead gen teams?


Since we specialize in certain industries (IT, Cybersecurity and SaaS), we already have knowledge on who the appropriate person decision maker might be at large organizations based on titles and roles. Typically, our customers don't have the time to interview their customers nor create personalized content to reach targeted decision makers at key accounts, hence why they choose Acquisent. Finally, our targeting is our core capability; we target and engage decision makers at target accounts that have the technology and business profile with the highest likelihood to buy.