Our 5-Step ABM Process
We interview your customers to understand how they think and buy
We map out buying committees & target personas
We create personalized content for each persona in the buying committee
We agree on 50 accounts that match your customer firmographic and technographic profiles
We strategically target prospects, measure engagement and book meetings
Our 6 Core Values
Can Do Attitude
We Help Your Marketing Team Deploy ABM That Scales
Don't Just Take Our Word For It...
Acquisent brought MYLE to the next level. Their demand generation program & marketing advice were the key to developing $25K pre-sales backlog in 2 months & $50K in actual new revenue by end of year.
Acquisent brought our sales pipeline to +$1.5M in under 4 months by bringing PolyMailersUSA into discussions with leading global online retailers.
Acquisent helped us identify and target the right users (customers) we should be engaging to scale. Their work had a positive effect on our company.
We’re impressed with their work - their team has excellent training. Acquisent delivered the job when it was due and in the context of what we wanted. Effective, knowledgeable, and reliable partner.
They bring creativity and a freshperspective in various Sales & Negotiation situations.
Their outreach methods are very effective. We were impressed by how they reached potential clients on our behalf.
Frequently Asked Questions (FAQ)
What is Account-Based Marketing (ABM)?
Account-based marketing is a focused approach to B2B marketing in which marketing and sales teams work together to target best-fit accounts and turn them into customers (source: Marketo)
What is Acquisent's definition of a Sales Qualified Lead (SQL)?
Acquisent prides itself on delivering a predictable pipeline for your big business prospects. A Sales Qualified Lead is a lead that has an intent to buy.
How long until we see big business leads in our pipeline?
Since we take our time understanding your customers by interviewing them and then designing personalized content for members of the buying committee, we typically see faster results than traditional demand generation campaigns. It takes us less than 3 months to start delivering Sales Qualified Leads in your pipeline.
How does Acquisent present themselves to my prospects?
An Acquisent ABM campaign manager will be assigned to your account, with an email from your company and be introduced as a Lead Sales Development at your company.
What is your guarantee that ABM will work for me?
We understand your concerns; sales & marketing are hard to guarantee results. Acquisent is committed to delivering 50 Sales Qualified Leads with your biggest potential customers by the end of 10 month period OR we return 25% of your cost on the sales development side.
How long does each phase of the ABM process take?
Customer interviews - 3 weeks
How will Acquisent reach out to prospects on our behalf?
Acquisent focuses its ABM approach on a multi-touch perspective; email, phone and LinkedIn. Your sales development team will be tasked to make scheduled calls when appropriate and according to our sequences - we take care of the rest.
Why can Acquisent reach decision makers faster than internal lead gen teams?
Since we specialize in certain industries (IT, Cybersecurity and SaaS), we already have knowledge on who the appropriate person decision maker might be at large organizations based on titles and roles.