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Why a Content Calendar Is Important and How to Make One

If you're like most people, you probably have a love-hate relationship with your content calendar. On the one hand, it's an amazing tool that can help you plan and organize your content in a way that's both effective and efficient. On the other hand, it can be a real pain to keep up with, especially if you don't have a system in place for doing so.

What Is a Content Calendar

A content calendar is a crucial tool for any content marketer or blogger. It helps you keep track of your content, plan ahead, and ensure that you're always creating fresh, relevant, and engaging content.

But whether you love it or hate it, there's no denying that a content calendar is a valuable asset for any business that relies on content to market itself. Here's why:

1. It Helps You Stay Organized

There's no denying that content marketing can be a bit of a chaotic process. Between coming up with ideas, creating the actual content, promoting it, and then measuring its performance, there's a lot to keep track of. A content calendar can help you stay organized by providing a single place where you can track all of your content marketing activities.

2. It Keeps You on Track

It's all too easy to get sidetracked when you're managing your own content marketing. Maybe you get distracted by a shiny new idea or you get bogged down in the details of a particular piece of content. Either way, a content calendar can help you stay on track by keeping you focused on your overall content marketing strategy.

3. It Helps You Measure Your Progress

One of the most difficult things about content marketing is trying to measure your progress. Did your latest blog post really move the needle? Was that webinar as successful as you hoped? A content calendar can help you answer these questions by providing a way to track your progress over time.

4. It Helps You Plan for the Future

It's important to remember that content marketing is a long-term game. You can't expect to see results overnight. A content calendar can help you plan for the future by giving you a way to map out your content marketing strategy over the long term.

5. It Helps You Stay Flexible

Even the best-laid plans can go awry. A content calendar can help you stay flexible by giving you a way to quickly and easily adjust your plans as needed.

Whether you love it or hate it, there's no denying that a content calendar is a valuable asset for any business that relies on content to market itself. By staying organized, on track, and flexible, a content calendar can help you get the most out of your content marketing efforts.

How to Make an Effective Content Calendar

Now that you know why a content calendar is so important, let's take a look at how to make one.

1. Decide What Format You Want to Use

There are a few different formats that you can use for your content calendar. The most important thing is to choose a format that works for you and that you'll be able to stick to.

2. Choose a Content Management System

There are a few different content management systems that you can use to create your content calendar. The most important thing is to choose one that you're comfortable using, and that will be easy for you to keep updated.

3. Set Up Your Calendar

Once you've chosen a format and content management system, you can start setting up your calendar. Begin by adding in your content goals and deadlines. Then, start adding in your content ideas.

4. Be Flexible

It's important to be flexible with your content calendar. Things change, and you need to be able to adapt. That doesn't mean you should be constantly changing your calendar, but you should be open to making changes when necessary.

If you're too rigid with your calendar, you'll miss out on opportunities. You might not be able to take advantage of a breaking news story, or you might miss the chance to share something timely and relevant. Being flexible will help you make the most of your content.


Creating a content calendar can seem like a daunting task, but it doesn't have to be. By including these things, you can create a content calendar that will help you to plan and organize your content, keep track of deadlines, and make sure that your content is aligned with your overall marketing goals.

Acquisent offers an account-based marketing framework that can help you implement effective account-based marketing campaigns, from creating content calendars to identifying target accounts. Our account-based marketing services can help you reach your target audience and generate leads that convert into customers. Let us help you develop a content calendar that will engage your target audience and help you achieve your business objectives. Download our marketing framework today to get started!

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