Can you define your who your ideal customers are for your SaaS?
✅ I know our ideal customer’s biggest challenges and frustrations and I am able to write clear marketing communications that addresses their pain. ✅ I know what they are trying to gain, save or enhance by using our product or service. ✅ I know how/where/when to communicate with our ideal customers. ✅ I know how our ideal customers make decisions, including which stakeholders are involved in big purchase decisions. ✅ I know where they go to learn and who they trust for advice. ✅ I know who our ideal customers see as our competition. ✅ I know why our ideal customers choose us over other options.