Marketing quiz for B2B SaaS leaders

Can you define your who your ideal customers are for your SaaS?

✅ I know our ideal customer’s biggest challenges and frustrations and​ I am able to write clear marketing communications that addresses their pain.

✅ I know what ​they are trying to gain, save or enhance by using our product or service. 

✅ I know how/where/when to communicate with our ideal customers.

✅ I know how our ideal customers make decisions, including which stakeholders are involved in big purchase decisions.

✅ I know where they go to learn and who they trust for advice.

✅ I know who our ideal customers see as our competition.

✅ I know why our ideal customers choose us over other options.

How strong is your understanding of your SaaS customers?